Paying homage to the legacy of Hong Kong food, and the iconic cinematic style of Wong Kar-wai

SHU is a vibrant dining destination that combines artistry and tradition to deliver a truly unforgettable experience. Known for its bold aesthetic and immersive atmosphere, SHU sought a campaign as unique and compelling as the experience it provides to its patrons.

A campaign that pays homage to the legacy of Hong Kong cinema and the iconic Wong Kar-wai style. Recreating the eye-popping visuals, memorable music and characters that linger long in the memory, we used bold, saturated colour and vivid camera work to capture the creative vision.

Wong Kar-wai style is often described auteur, beautiful and unique, much like any visit to Shu's.