Capturing neighbourhood cuts in the heart of Melbourne

Inspired by the creative energy of Williamsburg’s iconic barbershops. A place where music, art, and conversation collide, it reflects the rhythm of Collingwood’s streets, much like Williamsburg once did for Brooklyn.

Rooted in the analogue grit of 1990s New York, where hip-hop beats and grunge riffs shaped the underground, our campaign captures the pulse of a community in motion. Shorty Shorts is more than a place for a cut; it’s a space for connection, collaboration, and culture.

Designed by Jose and his team at Plot A+U and brought to life by Andy Ryan, the fit-out is refreshingly minimal yet intentionally functional—a modern reflection of an old-school tradition.

Nestled in the heart of Collingwood, it stands as both a tribute to the past and a beacon for what’s to come.