Q1 2025

Here we are—well and truly into 2025. Chatting with the team this morning, I couldn’t believe we’re already at the end of March. The pace of this quarter has been intense, energising, and full of meaningful work—both for our clients and for ourselves.

To say it’s been a whirlwind would be an understatement. We’ve launched new partnerships, delivered across every part of the studio, and closed off key projects that have been months in the making.

One of the major milestones for us this quarter has been the formal launch of Forge Select—our dedicated, ongoing marketing partnership model. This move comes as we continue to redistribute our portfolio and double down with the clients we can deliver the most value for. Forge Select allows us to work more deeply with a small group of high-performing brands across industries, offering fully integrated strategy, execution, and ongoing creative direction. The result? Campaigns that land harder, branding that evolves with the market, and measurable outcomes. It’s already showing strong results—and we’re just getting started.

Across the built form and property sector, we’ve had a strong, strategic start to the year. The off-the-plan market has regained momentum, and we’ve supported multiple developers as they prepare to bring product to market.
A key highlight was the launch of Grandview by Abadeen Group—a luxury development where we brought the vision to life through 3D visualisations that blend emotion and precision. These visuals are now playing a major role in the project marketing strategy.

I keep seeing these renders every time I open Instagram 😂.

Another significant milestone was the launch of Lulie, Abbotsford—a full-scope built form project and a textbook example of what we love to do. We were involved from the earliest positioning strategy through to naming, branding, digital, in-house photography, brochure design, renders, and website development. Every part of the Forge ecosystem contributed to the end result: a confident, refined, and compelling brand that’s already generating leads and turning heads.

In the campaign and content space, we had the pleasure of working alongside BONYAN to develop a new video series for Mansard as part of their 2025 campaign. We collaborated with both SOD and Greenpoint to execute content that supports the project’s strategic direction, focusing on impact and emotional storytelling. This is part of our broader vision to position video not just as content but as a central piece of a project's brand identity.

We also wrapped production with the legendary team at Giant Steps Wines. Working on the art direction with their team locally, as well as internationally, has been a thrilling experience, and we can't wait to see this release launch in April (Stay tuned).

From a branding perspective, the quarter was a big one. We created new identities for Studio Henry, Aesthera, BONYAN, and Santi Capital, each one a totally different brief, market, and opportunity. It is a privilege to be trusted with the foundational pieces of a brand’s DNA, and we don’t take that lightly. These brands represent different categories—from beauty and wellness to capital investment and residential development—but they’re united by a desire to lead, differentiate, and scale.

We also deepened our work with clients over on the west coast, including Woodsome Management, who engaged us to design and produce an EOI document for a development alliance partner. These kinds of projects speak to the strategic layer of what we do—helping clients win opportunities, not just market them.

If there’s a theme to this quarter, it’s building. Building brands, building campaigns, building partnerships. But most of all, building momentum for the year ahead. Many of these projects were carried over from Q4 2024, and it’s been incredibly satisfying to see them completed and out in the world.

We’ve also had exciting, early conversations with national and international brands who have approached us to bring a different level of thinking and execution to their marketing. These discussions are shaping what the rest of the year will look like—and we’re ready.

On a personal note, I also got married. Twice, technically. Two weddings in two beautiful places, captured by our team. It was a surreal experience stepping into the other side of the lens and watching my life be documented with the same artistry and intention we bring to our work.

And finally, we’re growing globally. Canelle (Selfie photography), one of our earliest team members, is returning to France to open Forge Studio’s first European office. This is a big moment for us—not just geographically, but philosophically.

We’re retaining a great person and entering a new market, engaging with new cultures, and looking forward to creating work that resonates across borders. We're immensely proud of Canelle and have full confidence she will represent us well in Europe!

If Q1 is anything to go by, 2025 will be a year of growth.

And we’re just getting started 🚀