Redefining the role of digital media in real estate.

Miira, a new proptech venture redefining the role of digital media in real estate, founded by Alex Livermore of Forge Studio.

Founded with the intent to disrupt the costly, hardware-bound model of traditional display suites, Miira empowers developers, agents, and marketers to deliver immersive, cloud-based property experiences, accessible from any device. Forge Studio was tasked with articulating this vision through branding, strategy, and the digital execution of Miira’s first MVP iteration.

With a focus on clarity, confidence, and utility, we shaped a brand to mirror the platform’s value: elegant, technical, and immediately useful.

We developed a crisp, UX-forward website with subtle movement and dynamic layouts that reflect Miira’s functionality and ambition. Clear messaging speaks directly to the market: Miira replaces costly display suite infrastructure with a $99/month platform that streams multimedia presentations—from renders to flythroughs—straight to TVs, iPads, or immersion rooms.

The result is platform ready to scale—minimal, high-end, and built to disrupt an entire proptech sector.