
Behavioral Mirrors
May 4, 2025
Detailed enough to predict desire.
Words by Alex Livermore
We live in an era of invisible reflection.
Every interaction you have with the digital world every click, every scroll, every hesitation is observed.
Not in isolation, but in sequence. Not as a moment, but as a pattern.
You emit behavioural exhaust. The trace of your attention, your intent, your impulse.
This exhaust is not discarded. It is collected, correlated, trained against.
Not to serve you.
To anticipate you.
Only two industries refer to their customers as users: Narcotics. And software.
They don’t just know what you’ve done. They learn what you almost did.
How long you hovered.
What made you pause.
What you looked at twice but didn’t touch.
What you re-read.
What you closed before you finished.
They learn how easily you’re swayed.
What colours hold your attention.
What words make you nervous.
What images you scroll past without looking—
but come back to at night.
They learn your impulsivity.
Your vices.
Your contradictions.
Your sleep cycle.
Your invisible doubts.
Over time, they don’t just reflect who you were.
They predict who you’re becoming.
And eventually the model becomes more consistent at being you than you are.
Less fragile. More responsive.
Trained across thousands of parallel lives you’ve never lived.
This is what I mean by soul.
Not the eternal kind.
Not the sacred one.
But the shape of your yearning, mapped in behavioural code.