green trees and plants during daytime

101 days

It's been 101 days since we last sent one of these. Which probably means we're shit at marketing ourselves. But here we are.

It's been 101 days since we last sent one of these. Which probably means we're shit at marketing ourselves. But here we are.

Words by Alex Livermore

I'm writing this from Bali. We're in the middle of developing a generational asset, a six-star hotel. Wellness spaces, restaurants overlooking a sunset, the kind of thing that sounds obscene to type when you scroll the news for more than thirty seconds.

Because the world is very loud right now. War. Debt. Corruption. Conflict. There's a thread here. It runs through Canberra and Congress and every boardroom where power concentrates and accountability evaporates. The systems that are supposed to protect people don't. They protect proximity to money. They protect silence. And we watch it happen in real time, on our phones, between the Wordle and the weather.

Here's what I keep coming back to: contrary to what the last several years might suggest, I genuinely don't think most people want to be outraged. They want peace. They want normality. They want to go to work, get paid, go out for dinner, hang out with their mates, love one another, go to church even. In the face of unimaginable evil and corruption, we just get on with it. We move on. The systems we've built, the rat wheel we've put ourselves on, it keeps spinning. And we keep running.

The money keeps moving. Capital relocates. People shift from Dubai to Asia Pacific. The world rearranges itself around the chaos and keeps operating.

So what have we been doing in a pretty chaotic world?

We've helped businesses get started. Designed objectively beautiful things. Given structure and clarity to people with ambition and goals. Built software. Travelled to new countries, met new people, worked on cool projects. Filmed some restaurants. Named buildings.

All of that seems quite small in comparison to what's happening out there. But we're still doing it. And I think we will for a while yet.

It's hard to sit here, overlooking rice paddies, thinking about the luxury of wellness and formality, when there's so much chaos in the world. But the money will keep moving. The world will keep playing. We continue to press on. Not because we don't care, but because we value these things. The making. The building. The work itself.

The quiet act of pressing on.

I've written about consumption and capitalism before, the paradox of wanting to build wealth inside a system you can see the cracks in. But I think what sits underneath all of that, deeper than the system, is something more fundamental. Something about what we actually want as individuals.

We want to be seen. To be heard. To be understood. To be loved. To enjoy each other's company. To love at weddings and laugh with colleagues and cry at funerals. To feel that you're alive. To live in a place that values you, and that you value back.

Most people want the bones of what was once the Australian dream. A family. A home. A life that feels like yours. It was never a hard thing to want. It's become a hard thing to afford, and, for the time being, we press on with the status quo.

So here I am, sending an email. I'm going to try to do it more often. Below are a couple of projects we've been working on.

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State-of-the-art design, content and strategy.

Level 1/1 Tripovich Street
Brunswick VIC 3056

1127 High Street
Armadale VIC 3143

State-of-the-art design, content and strategy.

Level 1/1 Tripovich Street
Brunswick VIC 3056

1127 High Street
Armadale VIC 3143

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