The Darley, designed by ARM Architecture and Carr, features a unique horseshoe-shaped design that pays homage to Melbourne's history and its connection to the Victorian Racing Club. The 14-storey building offers panoramic views and aims to become a significant architectural landmark in the city.

Forge Studio collaborated with Pace Development on digital marketing support for The Darley, creating a comprehensive strategy highlighting the property's features. Digital assets like a website, social media, and email campaigns were developed to generate leads and drive traffic, resulting in a strong brand identity and high interest in the property.